Innovative Outreach Ideas


Our recent conference gathered 40 outreach professionals who are mostly doing the most established kinds of outreach: couples counseling and family education. But what are some new directions for outreach?

One idea comes from the Harold Grinspoon Foundation, which operates the “PJ Library,” a project that mails a year’s worth of free, age-appropriate Jewish children’s books and CDs to less-affiliated families with children, most of whom are interfaith families.

The PJ Library operates in 35 communities across the country. A recent survey showed that most of the families owned virtually no Jewish books before joining the program and now 75% of them read the PJ Library books to their children once a week or more. To extend the successful program into more communities, the Grinspoon Foundation has offered to match up to $100,000 raised for the program in any community by June 30, 2007.

I’ve also recently been in touch with one of the actors in “Both Sides of the Family,” a one-act play about intermarriage by Maryann Elder Goldstein that premiered in Cleveland in December. The play explores interfaith marriage through the lens of two characters: one, a divorced Jewish man remarried to a Christian woman who is raising his second family Christian, the other, a Christian woman raising her daughter Jewish with her Jewish husband. Well-written and well-acted, the play poignantly explores the challenges, both internal and social, that intermarried families face.

The small company that put on the play is looking to turn it into a roadshow in different Jewish communities. It could spark some very interesting conversations.

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